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Superior Taste Award 2015 - 3 Stars

The Chai Tea Latte tea powder of the Tutti Ltd. received a Gold Star Award from the international professional jury of the Brussels-based The International Taste&Quality Institute (iTQi).

Tutti Iced Coffee has been honored with 3 stars - Superior Taste Award 2015 from the prestigious International Taste and Quality Institute (ITQI). It is a top competition whose goal is the tasting of high quality food and beverages from all over the world ITQI is a leading independent organization dedicated to testing and promoting superior tasting food and beverages from around the globe.

The “iTQi Superior Taste Award”, a stamp of quality in taste!

The “Superior Taste Award” is the only stamp of quality in taste granted by food and drink opinion leaders who are Michelin starred Chefs and Sommeliers.

The iTQi jury, regrouping 17 different nationalities, is composed of members of prestigious culinary institutions of Europe such as, the Maîtres Cuisiniers of France, the Académie Culinaire de France, the Academy of Culinary Arts, Euro-Toques, the Federazione Italiana Cuochi, the Nordic Chefs Association, the Associaciones des Cocineros de España, the World Master Chefs Society, the Verband der Köche Deutschlands as well as the Association de la Sommellerie Internationale (ASI) for drinks.

A star studded evaluation

Similarly to the Michelin guide of gastronomy, iTQi does not organize a competition but rewards products on their own merits. Only products having received a mark superior to 70% will be granted a Superior Taste Award of one, two or three golden stars.

  • 1 golden star:  overall mark in between 70 and 80 % : good taste
  • 2 golden stars: overall mark in between 80 and 90% : remarkable taste
  • 3 golden stars: overall mark equal to or over 90% : exceptional taste

A sensory analysis based on the intensity of gustatory pleasure!

During the tests, each product is subjected to an individual blind tasting according to a rigorous sensory analysis procedure.

The tasters are asked to evaluate the products as if they were having them in their family home, not according to the standards of their restaurants.

Every evaluated product is scrutinized in the shape of a sensory analysis report for which criteria such as olfaction, vision, taste, after taste, texture, etc. are all taken into account by each Jury member. The latter also write comments and, when needed, suggestions for improvements.

After the tasting session, iTQi draws up a detailed graph of the different grades and summarizes the comments and suggestions of the Jury members for the participating companies. This information is truly appreciated by the producers as it helps to understand better the Jury’s opinion and become aware of potential areas of improvement.

For more information, please visit our website www.itqi.com.